The Chocolate Business

Background
According to a recent issue of Entrepreneur Magazine, the "Hottest" home-based business was Chocolate.  And Dark Chocolate remains at the cutting edge of the "healthy chocolate" revolution. Dark chocolate products have also received positive reviews from the likes of Newsweek, Time, US News, New York Times, BBC News, Psychology Today, CNN, and USA Today.

The science behind the health benefits of dark chocolate is being published across the globe on a daily basis.  Utah Medical University performed double-blind studies on the health benefits of Healthy Chocolate and the concluding results in June 2008 were outstanding. So outstanding in fact, there are other medical universities and more double blind studies in the works through 2010.



Leadership
Greg Aden cares about health. He is passionate about business…especially the hospitality side. He is dedicated to helping others. And with a schedule that keeps him on the road 160 days a year, he understands the importance of living life as the quintessential healthy road warrior. Having spent the past 28 years in the hotel and hospitality industry, Aden focuses on the business through the eyes of the hotel guest.

So when he discovered healthy chocolate, he quickly realized what his industry was missing. While hotels across the country often offer guests access to a fitness center, bottled water and healthy menu options, they seldom offer healthy in-room options for their guests to enjoy. Therein lies the genesis of creating the Healthy Chocolate Shop for the hospitality industry. Leveraging the multi-faceted hospitality network has been a natural progression in getting healthy chocolate into the hands of the valued guests.

A recognized leader and veteran of the hospitality industry, Aden has been setting franchise development records for the world’s largest hotel company, InterContinental Hotels Group (IHG). Aden’s focus area includes Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites. In addition to his 12 years with IHG, he brings experience in sales training, marketing, meeting planning and financial services from companies such as Marriott Hotels & Resorts and 1st Global Partners.  

"Passionate" is the best word to describe Greg Aden.  Passionate about business, passionate about life, and passionate about helping others. Together, these passions bring us to his mission: helping the hospitality industry uncover the benefits of healthy chocolate "one bite at a time".

Taking the First Step
To learn more about starting your own healthy chocolate business or buying healthy chocolate, contact us and be sure to include your name and the best time and place to reach you to talk “next steps”.

Charity Partner News
And speaking of "first steps" The Healthy Chocolate Shop Charity Partners will benefit from a climb of South America's highest peak in January of 2011.  This will involve quite a few actual 'steps' for owner Greg Aden, so track progress and the latest news from the Aconcagua Project here.

Thanks for learning more about Healthy Chocolate!